Pierpoint-Martin
to Develop Technology for Opinion Tester
Opinion
Tester (www.opiniontester.com) is a market/opinion research company which provides
real-time response measurement tools and report analysis software used to
collect immediate data from a targeted group of respondents while viewing
television commercials. Used by
advertising agencies, DRTV companies, and political campaigns, Opinion Tester
allows producers to evaluate the effectiveness of their commercial spots on a
second-by-second basis.
Under
the agreement announced today, Pierpoint-Martin will assist Opinion Tester in
the development of a new version of Opinion Tester Manager, Opinion Tester’s focus
group management hardware and software.
“Opinion
Tester has great technology which provides commercial producers with an
incredible level of feedback on their spots,” says Pierpoint-Martin President
David Cracas. “We are very excited to be
able to leverage our hardware and software expertise to enhance their product.”
About
Pierpoint-Martin
Pierpoint-Martin
(www.pierpoint-martin.com)
is a business technology, software solution, and e-commerce outsource solution
provider. Founded in 1993,
Pierpoint-Martin has provided technology and services for e-commerce,
accounting, inventory management, fulfillment, transaction processing, and
customer relationship management for a variety of public and private
organizations including the Children’s Bureau, e-tailer FitBuy.com, General
Nutrition Corporation (GNC), the California State Lottery, and Arris
International (NASDAQ ARRS).
Contact: Paul Decker
714-557-5042